by Seva Ustinov, CEO of Elly Analytics, approached me to help craft a script for a short introduction video that highlights the value their product delivers to customers.
They had several videos highlighting the product’s value, but none connected with their target audience. The solution? A simpler approach. The new goal was clear: craft an inspiring teaser that is easy to watch and effortlessly share with decision-makers.
After conducting a 1.5-hour interview with Seva and Kosta Naichukov, their talented Content Lead, I reviewed their drafts, outlines, and presentations, then prepared the initial script draft. Over the course of a week, Kosta and I collaborated through 3-4 iterations (big thanks to Kosta!), and together we finalized the script. It was approved and ready to go to animation designers.
In a few weeks they rendered this video, based on the script.
