Tim Cook
Holds himself together like a pro, drops plenty of beautiful, amazing, and we are proud. Gives off the vibe that he loves and knows his product, but the second you ask a question—makes a perfect clicker handoff with a smooth “Now, Peter will explain everything.”
Steve Jobs
A master. Talks to the audience, cracks jokes, throws in some irony, turns everything into a story. Actually knows his product, loves it, builds suspense like a pro, delivers that wow moment. His slides are really good for big venues. Breaks down complex things so simply, you don’t even realize you are being sold something. The audience loves him.
But if someone tries to copy this style in a tiny meeting room with three economists, it quickly turns into a merciless beatdown for being too shallow and pretentious.
Elon Musk
A stammering Martian engineer with Jobs-level business instincts. Solid slides, explains INSANELY complex stuff (rockets, nuclear fusion, AI) in a way that actually makes sense. Charismatic, likable, and always looks like he just accidentally wandered onto the stage. And honestly? That is probably what happened—word is, he doesn’t rehearse, just builds the speech on the fly.
Works great on big stages and in small rooms, but yeah, you better have a decent IQ to keep up.
Sources:
- European Union, https://en.wikipedia.org/wiki/Tim_Cook
- Matthew Yohe, https://en.wikipedia.org/wiki/Steve_Jobs
- The Royal Society, https://en.wikipedia.org/wiki/Elon_Musk